Justice for Employees through Accessible Legal Support | Danae Shell Artwork

Women Thriving in Business

Women Thriving in Business is a show that focuses on candid conversations with and about women entrepreneurs discussing their inspiration, accomplishments and aspirations. We also discuss mistakes, lessons learned, and advice for aspiring business owners. Whether you are just starting out or you have been in business for decades, WTiB offers inspiration, strategies, and resources to help you THRIVE in business. Honest discussions with women entrepreneurs about the realities of business.

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Women Thriving in Business

Justice for Employees through Accessible Legal Support | Danae Shell

February 15, 2023 • Nikki Rogers • Season 8 • Episode 5

It’s undeniable that even though the workplace is an exciting place to grow, mature, compete, and excel, it is also a place where harassment, oppression, inequality, racism, sexism, and many other problems can occur. These are problems that many employees face in the workplace. How can those who experience these issues fight back and obtain justice? How do we make people understand these are not individual problems, but systemic issues that need to be addressed?

This gives the legal aspects of things a big market for a startup, but the big question is: how do we approach the needs of the employees in a legal aspect, and how do we make investors understand that it is a purposeful area to pursue?

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In this episode, Danae Shell, co-founder and CEO of Valla, shares with us the impetus for starting Valla, a startup that makes legal support accessible and affordable for everyone, the challenges of integrating technology and legal services, the issues encountered by women tech founders, and more lessons learned from her extensive startup experience.

Listen to Episode 805 to learn more!

Other Resources Mentioned:

The Compassionate Mind

Thriving Points:

Valla is a platform that helps people represent themselves in court or tribunal if they can't afford a traditional law firm—which means that it's for most people because most people can't afford a traditional law firm. - Danae Shell
The problem wasn't finding the lawyer, the problem was affording the lawyer. - Danae Shell
Who you choose to back you as a company really matters at those [early] stages because an investor who doesn't understand early-stage startups could have easily tried to push us to rush to revenue too quickly. - Danae Shell
All female-founded companies like mine receive less than 2% of all the venture capital that's deployed… That the way that that manifests in terms of difficulty is you have less access to networks. - Danae Shell

Get to Know the Guest:

Danae Shell is the co-founder and CEO of Valla, a tech startup that is making legal support accessible and affordable for everyone. Danae is a developer-turned-marketer and a Tennessean who has worked in Scotland's (UK) startup scene for over 17 years. She has extensive scale-up experience, joining as an early employee in Scottish startups FreeAgent and Care Sourcer and helping to build and scale their marketing teams. Danae is passionate about building inclusive, kind companies that support high-performing teams.

Connect with Danae:

About the Show:

Women Thriving in Business features candid unscripted conversations with entrepreneurs, business experts, authors, and academics aimed at contributing to business success. Nikki A. Rogers, host of the show, also discusses achievements, lessons learned, and advice for aspiring business owners to develop the mindset, strategies, and connections necessary to thrive in business.

Connect with Nikki: